Parra Family Organic was founded in 1993 by three brothers: Francisco, Javier and Luis. In spite of the size of the business – Parra Family Organic sells around four million bottles a year – the brothers alone handle most of the office work and are intimately involved in the workings of the cellar and the vineyard. Everyone helps out with everything, but if pressed Francisco will admit he does a bit more in the way of sales and marketing, while Javier concentrates more on winemaking. Luis does some of everything and is very involved in his passion: raising pigeons.