THREE BROTHERS, ONE DREAM, EUROPE’S LARGEST ORGANIC WINERY
The Parra family has lived and worked the land in La Mancha, central Spain, for generations. The word parra, actually means “stalk” in Spanish and given the local tradition of naming people after their professions, family legend has it that their ancestors cultivated vineyards back in the distant past.
Parra Family Organic was founded in 1993 by three brothers: Francisco, Javier and Luis. In spite of the size of the business – Parra Family Organic sells around four million bottles a year – the brothers alone handle most of the office work and are intimately involved in the workings of the cellar and the vineyard. Everyone helps out with everything, but if pressed Francisco will admit he does a bit more in the way of sales and marketing, while Javier concentrates more on winemaking. Luis does some of everything and is very involved in his passion: raising pigeons.